Writing a Restaurant Mission Statement? Get Inspired With 10 Examples
Whether you’re opening a new restaurant, updating your website, or giving your promotional materials a facelift, it’s important to include a restaurant mission statement. Your restaurant is an extension of yourself and the values that you live by, and communicating that to your guests can help them understand your restaurant and turn them into loyal, repeat customers which you can then input into in your restaurant point of sale.
How to master your restaurant mission and vision statements
Before you get started, take time to brainstorm what your restaurant means to you. Why did you open it? What beliefs impact your decision making?
Next, research how other restaurants communicate their mission and vision. You’ll see that some restaurants have long stories, while some are short and concise sentences. As you write yours, write a statement that reflects you and stays true to your restaurant’s branding.
For restaurants, having strong value, vision, mission and culture statements is essential for ensuring strong business integrity. But first, do you understand what it truly means to have a restaurant mission statement?
Read on to learn the difference between these four core statements, plus how you can master the art of restaurant mission statements that stand out.
1. Value Statement
Your values define the decisions you make and the people whom you work with. For that reason, your value statement should be defined before moving onto any other statement or idea.
When getting started on your value statement, it might help to list out a few of your competitive traits. What sets you apart? Why should people buy from you?
Try not to explain what your restaurant does or what you’re planning for the future in this statement, as that will be explored in your vision and mission. Instead, your value statement should be a succinct, powerful explanation of what your company believes in.
2. Vision Statement
Once you’ve defined your value statement, you can move onto your vision statement. Your vision is all about why your restaurant concept matters, and how it can influence people and the larger community around it.
One way to hone in on your vision statement is to think about it as the “what” portion of your restaurant’s goals. What are you aspiring to do? How does this vision set you apart from your competitors? It might help to think back to your original motivations for opening the restaurant. Think about what you imagined for your concept, and what that might mean to other people.
3. Mission Statement
If your vision statement is the how behind your restaurant, then your mission is the what. Essentially, your mission details how you’re going to make your goals and dreams a reality.
Perhaps your vision is to bring authentic French food to rural Ohio – but your mission details how you’ll achieve that vision through affordable prices and a traveling food truck.
Mission statements for a restaurant can span a few sentences, but they are usually short and sweet. In fact, some of the most famous restaurant mission statements are just a few words.
The best restaurant mission statements cater to the desires of the audience, yet are honest about what the restaurant is trying to accomplish.
4. Culture Statement
It might seem challenging to differentiate a culture statement from a mission statement. However, it’s easy to think about if you consider your mission statement as an external force and your culture statement as an internal force.
After all, your culture is something that’s purely internal, and it determines how people interact with customers, what employees value, and what your workforce stands for. That being said, your culture statement should reflect all of these things.
Think about it this way: sushi restaurant mission statements might actually look similar to mission statements for Mexican restaurants. However, chances are these restaurants have highly different cultures if you were to look behind the scenes.
Get started with ourRestaurant Mission Statement Generator.
Now that you knowwhatyou are creating, you have to getinspired.
From an upscale cocktail lounge to a burger and fries dive, there are many different personalities your new restaurant or bar can assume. Defining your mission statement is an important way that you can attract the right customers and reinforce your goals, which can set you up for long-term success.
How to write a restaurant mission statementyou’re proud to share with the world.
1. Get Inspired by Competition
When looking for examples of good restaurant mission statements, keep your eye out for companies that share a mission close to yours.
Next, you might also draw inspiration from famous restaurant mission statements. Since famous restaurants are clearly successful, there might be something special hiding in their mission statement that supports and drives the company forward.
2. Look to Your Idols
To find a successful example of mission and vision statements of a restaurant or bar, you might start by looking at establishments you admire. These can be either local or global restaurants, and it doesn’t matter what type of drinks or food they serve.
The most important thing is that when you start looking into other restaurant and bar mission statement examples, you take note of the things you like. Perhaps its the length you’re a fan of, or maybe you wish to emulate the same language. Being specific in this research will help you create a mission that’s both inspired and intentional.
3. Consider Your Customers
Your guests’ needs are another important aspect to keep in mind when crafting your bar mission statement. What sub-populations exist within your community? What local bars already serve those groups – and where is there an opportunity for growth? For example, let’s say you live near a military base. To attract these customers and serve them well, you might look at examples of restaurant mission statements for catering to military communities. What do people value in their lives and in the establishments they spend money on? How can a mission statement connect to those values to create an emotional response?
Whether it’s military families, college students or retired seniors, your bar mission statement should reflect the desires of the people you’re trying to attract.
Your restaurant mission statement is how you express yourself to the world. But creating the best mission statement is easier said than done. Until now. Use this template to build your mission statement easily.
Get The Mission Statement Generator
4. Keep it Fresh and Unique
When you’re tempted to copy a restaurant mission statement sample from the internet, try to resist. You don’t want to give an impression that your restaurant is just like everyone else as soon as it opens, do you? Because if you do give off this vibe, people won’t really have any incentive to come to your bar.
Plus, the best restaurant mission statements take a stand on something fresh and unique. They get people thinking beyond food to consider culture, ideas and people. So instead of following in someone else’s footsteps, craft your mission around what it is you’re trying to do, and why that’s something customers should buy into.
Here are 10 restaurant mission and vision statementsto get the wheels turning.
1. Root Down • Denver, CO
Root Down aims to connect the neighborhood to a dining experience in the same way ingredients are connected to food.
http://www.rootdowndenver.com/
2. Gracie’s • Providence, RI
At Gracie’s, our mission is simple: enhance and educate the palate with the freshest ingredients and flavors, while surprising and exciting each guest with personal care and service.
3. Founding Farmers • DC, MD, VA, PA
For us, sustainability is not a lofty idea but a fundamental, and necessary, endeavor. Our concept is about the food and drink of course, but it’s also about our team, our facilities, our practices, and the hundreds of decisions we make each day that affect the world around us. We believe it’s about finding a balance, which allows us to sustain our quest of making quality, accessible food, while also giving back to our community and the environment.
https://www.wearefoundingfarmers.com/about/story/sustainability/
4. The Perennial • San Francisco, CA
Eating is an agricultural act and The Perennial is part of a larger movement to make delicious food part of the climate solution. At the restaurant, we are creating a market for climate beneficial ingredients and our non-profits are working to make restaurants part of the climate solution.
http://www.theperennialsf.com/#projects-welcome
5. Matunuck Oyster Bar • South Kingstown, RI
We are committed to uniting fresh, locally grown produce with farm-raised and wild-caught seafood to make the freshest dishes you’ll find anywhere. Our signature raw bar offers a variety of Rhode Island oysters, crisp cherrystones, littleneck clams, and jumbo shrimp. Our Matunuck Oysters are grown in Potter Pond right off our waterfront patio and many of our herbs and vegetables are grown in our vegetable farm on the north end of the pond.
6. Mixt • Multiple locations in San Francisco + LA, CA
From sprout to plate, we’re all about offering smart, healthy, on-the-go people, smart, healthy, on-the-go food.
https://www.mixt.com/our-story/
7. Sweetgreen • Multiple locations nationwide
We believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment.
http://www.sweetgreen.com/food-ethos/
8. McCormick’s and Schmick’s • Multiple locations
Absolute Guest Satisfaction.
http://www.mccormickandschmicks.com/AboutUs/our-mission.aspx
9. Starbucks • Multiple locations nationwide
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
https://www.starbucks.com/about-us/company-information/mission-statement
10. Panera Bread • Multiple locations nationwide
Food as it should be. Food should taste good. It should feel good. It should do good things for you and the world around you.
https://www.panerabread.com/en-us/our-beliefs/food-promise.html
Need help? Try our free Restaurant Mission Statement Generator.
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FAQs
What is an example of a mission of restaurant? ›
“To provide the highest quality product at the lowest possible price, the best consumer experience in the industry, and respect for our employees, business partners, and community.”
What is the vision and mission explain with example? ›What are mission and vision statements? A mission statement defines the organization's business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go. Why does your company exist? What do you hope to accomplish in the next several years?
What are the 9 components of a mission statement with examples? ›Two years later, (David, 1989) [13] identified nine key components i.e. customers, products / services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees.
What is the vision statement of a restaurant? ›A restaurant's vision statement looks to the future and helps give the business direction. It communicates your goals and what you hope to become. A strong vision statement helps you and your team stay focused on what matters most, and invites innovation to help you realize the vision you've created.
What are some examples of mission statements? ›- “To accelerate the world's transition to sustainable energy.” ...
- “Spread ideas.” ...
- “To connect the world's professionals to make them more productive and successful.” ...
- “To build the web's most convenient, secure, cost-effective payment solution.”
A mission, vision, and values are your restaurant's guiding principles and an important piece of your restaurant business plan. They help you make sure your business decisions – from your logo to your vendors – are strategic and align with your goals.
What is a good vision and mission statement? ›A good mission statement should only focus on what is most important to the organization. It should be brief, clear, informative, simple and direct. It should avoid elaborate language, clichés, and generalizations and it should emphasize outcomes and the people the organization is serving.
How do you write a mission and vision statement for yourself? ›- Identify your achievements in the past. ...
- Note down the values and principles that you want to cultivate. ...
- Write down the difference you can make to your family, company, world etc. ...
- Set yourself a BHAG (Big Hairy Audacious Goal) ...
- Prepare your mission statement.
“My vision is to be an honest, empathetic and impactful project leader and to be recognized internationally within my industry. I am committed to growing as a leader and delivering value-added projects to the end users. My mission is to create and lead a dream team where everyone is playing to their strengths.”
What is a mission statement 7 Habits? ›A 7 Habits mission statement is a document you create that identifies the big picture — the life you want to lead, the character traits you want to embody, the impact you want to have on those around you.
How do you create a mission statement give an example? ›
- Do keep it short and concise. Sum up the company's mission in just a few sentences.
- Don't write an essay. ...
- Do think long-term. ...
- Don't make it too limiting. ...
- Do find out what your employees think of the mission statement. ...
- Don't be afraid to change it.
- Step #1: Examine the lives of others.
- Step # 2: Determine your ideal self.
- Step # 3: Consider your legacy.
- Step # 4: Determine a purpose.
- Step # 5: Clarify your aptitudes.
- Step # 6: Define specific goals.
Pizza Hut Mission Statement
We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back! We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.
We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice and personalization our customers expect.
What is Pizza Hut's vision statement? ›The Pizza Hut vision statement is “To improve the well-being of customers, community, and every person connected to the enterprise.”
How do you write a mission statement 2022? ›- Outline your company's products and services. Discuss the products and services that your company provides to customers. ...
- Note how your company operates. Review your company's core values to give a brief description of its core values. ...
- Highlight your company's purpose.
A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being. It is usually one sentence or a short paragraph, explaining a company's culture, values, and ethics.
What is KFC mission statement? ›KFC Mission Statement: To bring a taste of life's pure pleasure to our fans.
What is the vision statement of KFC? ›KFC's Vision Statement
"To provide food in a quick, pleasant setting that caters to cost-conscious, health-conscious people," says the KFC vision statement.
Describe how you fill diners' needs and what you add to the restaurant industry. The statement should encourage and inspire your staff and customers. Your mission should make reasonable promises. Only express what's necessary to describe your mission.
What is your vision and mission for your company? ›
A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values.
What comes first mission or vision? ›The first is a statement of vision. It provides a destination for the organization. Next is a statement of mission. This is a guiding light of how to get to the destination.
What 3 things should a good mission statement have? ›Typically, a mission statement includes a basic description of the company, its purpose, and its goals.
What is a good mission statement? ›A good business mission statement should be between one and three sentences and never exceeds 100 words. This means they're a little longer than most company slogans, but they're still short, catchy, action-focused statements that encapsulate what your business does and what its values are.
What is your vision best answer? ›7 sample answers to “What is your vision in life?” interview question. My vision is to lead a balanced and successful life. I know it may seems a bit general, but my idea is to make a successful corporate career, and at the same time start a family, being a good husband and eventually a good father.
How do you write a personal vision statement examples? ›- “A world where everyone lives up to their full potential”
- “That my people will always believe in themselves and their goals”
- “To be such a good leader that my services are no longer required.”
- “To inspire others to find their own unique destiny”
- A Proper Mission Statement Provides an Understanding of Future Growth Directions. ...
- What Needs to be Stated. ...
- Setting such a course is an arduous task. ...
- Product/Service Definition. ...
- Technology. ...
- Levels of Vertical Integration. ...
- Generic Customer Need.
- Element #1 Simplicity. Keep it simple. ...
- Element #2 Captivating. Don't be boring. ...
- Element #3 Measurable. You'll know if you're succeeding in your mission if you craft it in a way that allows you to measure the results. ...
- Element #4 Relevancy. ...
- Element #5 Longevity.
The three components of a mission statement include the purpose, values, and goals of the company.
What is Starbucks mission and vision statement? ›Starbucks highlights its mission as “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” And its vision is to “treat people like family, and they will be loyal and give their all.”
What is Starbucks mission statement? ›
In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
What is the mission and vision of Chowking? ›Our Commitment. We are committed to bringing the best Chinese food to our customers, we go the extra mile to ensure excellence in all that we do. Today, Chowking USA serves not just the Filipino community but the local US market as well by providing a delicious and satisfying Chinese fast food experience.
What is Coca Cola's mission and vision statement? ›Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.
What is Burger King vision statement? ›Burger King Vision Statement
To be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world.
Subway Vision Statement
Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience.
By leveraging our longstanding heritage of low prices and convenient locations, Food Lion is working to provide the easiest full shop grocery experience in the Southeast for our customers, anchored by a strong commitment to affordability, freshness and the communities we serve.
What is IKEA's vision statement? ›“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.
What is Dunkin Donuts vision statement? ›We strive to keep you at your best, and we remain loyal to you, your tastes and your time. That's what America runs on. Dunkin' is the world's leading baked goods and coffee chain, serving more than 3 million customers each and every day.
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How to Write a Mission Statement With 10 Inspiring Examples | Bplans
Answer 4 Questions to Get a Great Mission Statement
Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.
What is a good mission statement? ›
A good business mission statement should be between one and three sentences and never exceeds 100 words. This means they're a little longer than most company slogans, but they're still short, catchy, action-focused statements that encapsulate what your business does and what its values are.
What is Starbucks mission statement? ›In everything we do, we are always dedicated to Our Mission: to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.
What is KFC mission statement? ›KFC Mission Statement: To bring a taste of life's pure pleasure to our fans.
What is the vision and mission of KFC? ›KFC's Vision Statement
"To provide food in a quick, pleasant setting that caters to cost-conscious, health-conscious people," says the KFC vision statement. The KFC vision statement addresses a variety of strategic planning.
Our Mission & Vision
Renowned for consistently great tasting food. Recognized for high value for money. Endeared for warm and sincere distinct service to our customers. Admired for our beautiful stores in excellent location.
Pizza Hut Mission Statement
We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back! We are the employer of choice offering team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment.
- Project five to 10 years into the future.
- Dream big, and focus on success.
- Use the present tense.
- Use clear, concise, jargon-free language.
- Infuse it with passion, and make it inspiring.
- Align it with your business values and goals.
Write a sentence that explains what your company does, in basic terms. List some of your core values. Keeping those core values in mind, write a sentence that explains how your company does what it does. Write a sentence that explains why your company does what it does.
What is a simple mission statement? ›A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being. It is usually one sentence or a short paragraph, explaining a company's culture, values, and ethics.
What is Coca Cola's mission statement? ›Coca-Cola's Purpose is to “refresh the world. make a difference.” Its vision and mission are to “craft the brands and choice of drinks that people love, to refresh them in body & spirit.
What is Nike mission statement? ›
Nike's vision is “To bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential.
What is Toyota's mission statement? ›Mission and Vision Statements are as follows: Mission Statement: "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Vision Statement: "To be the most successful and respected car company in America."
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