4 Best YouTube Analytics Reporting Tools (2023)

Carrying out an insightful data analysis for your business requires having the ability to not only store or access data, but also to transform it into a form, that can help draw powerful and holistic insights using a reporting tool. Choosing the ideal reporting tool by taking into consideration various factors such as its functionalities, processing power, and flexibility, that it will add to your overall technical architecture, is hence a crucial decision for any enterprise architect.

This article focuses on YouTube Analytics and provides you with a comprehensive list of some of the best YouTube Analytics Reporting Tools available in the market today. It further aims at providing you with in-depth knowledge about their features & use cases, to help you make the right choice for your unique business needs.

Table of Contents

  • Introduction to YouTube
  • Top 4 YouTube Analytics Reporting Tools
    • YouTube Analytics
    • Google Analytics
    • Brandwatch
    • Buzzsumo
  • Conclusion

Introduction to YouTube

4 Best YouTube Analytics Reporting Tools (1)

YouTube is one of the most popular and premier video-sharing platforms by Google that allows content creators, be it individuals or companies to create a channel and upload videos of all different kinds. With YouTube in place, you can create content and share it with the world for entertainment, business, or welfare purposes as well.

Any user that has a channel & uploads videos on YouTube is known as a YouTuber. YouTubers can have numerous roles such as video creator, producer, voice-over artists, translator, gamer, vlogger, editor, etc. that they play to keep their channel up and profitable. YouTube further provides all the creators with the YouTube Analytics functionality, allowing them to keep track of crucial metrics & statistics to help manage their channels better.

For further information on YouTube, you can check theofficial website here.

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Top 4 YouTube Analytics Reporting Tools

Choosing the ideal reporting tool that perfectly meets your business requirements can be a challenging task, especially when there’s a large variety of tools available in the market. To simplify your search, here is a comprehensive list of the 4 best YouTube Analytics Reporting Tools, that you can choose from and start analyzing your data:

  • YouTube Analytics
  • Google Analytics
  • Brandwatch
  • Buzzsumo

1. YouTube Analytics

4 Best YouTube Analytics Reporting Tools (2)

YouTube Analytics itself is one of the great YouTube Analytics Reporting Tools. YouTube houses an in-built analytics platform known as YouTube Analytics that allows users to report on their channel’s performance using authentic first-hand channel activity-based data. With YouTube storing a large amount of data, it lets users leverage its analytics platform to create comprehensive reports about their viewers by analyzing statistics such as their demography, watch times, likes, repeats, etc. It further allows you to report on your traffic by monitoring traffic sources, peak hours, off-hours, conversions, etc.

4 Best YouTube Analytics Reporting Tools (3)

With YouTube Analytics’ robust visualization capabilities, you can analyze and visualize your data using various charts, graphs, tiles, and a lot more to garner crucial insights about your audience and channel performance.

Limitations of YouTube Analytics

  • YouTube Analytics only allows you to analyze your channel’s performance through, its data, you can’t integrate data from other sources directly.
  • To carry out an in-depth analysis of your channel’s performance, integrating data or statistics from other sources is a must, hence with YouTube Analytics, you’ll only be able to analyze it to a certain extent, as it doesn’t allow external data sources.

For further information on what makes YouTube Analytics, one of the best YouTube Analytics Reporting Tools available in the market, you can check theofficial website here.

2. Google Analytics

4 Best YouTube Analytics Reporting Tools (4)

Google Analytics is one of the free YouTube Analytics Reporting Tools. Google Analytics is a robust web analytics platform provided by Google, free of cost. It allows users to track the traffic on their website, channels, etc., and draw crucial insights about their customers/viewers actions and behavior. It supports seamless integration with YouTube, allowing you to load and monitor your channel’s performance with ease. With Google Analytics in place, you can not only track visitors for your YouTube channel but also track users that decide to visit your website after your YouTube channel.

It allows you to carry out in-depth analysis by monitoring clicks, impressions, comments, likes, etc., and figure out the parts of your channel, that receive the most number of viewers, their demographics, and what are their views about your channel.

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4 Best YouTube Analytics Reporting Tools (5)

In case you make use of multiple channels to generate channel traffic or clients, such as Adwords, social media pages, SMS, etc., Google Analytics can help you track the performance of all these channels. You can then discern how your YouTube and other marketing channels are helping you achieve your goals.

Limitations of Google Analytics

  • Google Analytics requires you to set up UTM tags and carry out additional procedures to measure individual video statistics.

For further information on what makes Google Analytics, one of the best YouTube Analytics Reporting Tools available in the market, you can check theofficial website here.

3. Brandwatch

4 Best YouTube Analytics Reporting Tools (6)

Brandwatch is a robust reporting analytics tool that houses numerous unique functionalities, allowing you to monitor how your visitors feel about your channel/s, their views on your social media content, channel videos, and a lot more. With Brandwatch in place, you can make use of queries that help you keep track of every time your channel or brand name appears in titles, comments, descriptions, and much more to keep track of your engagement. This comes among very handy YouTube Analytics Reporting Tools.

4 Best YouTube Analytics Reporting Tools (7)

Using its robust visualizations and dashboarding capabilities, you can build comprehensive dashboards that help you analyze your brand mentions, audience views, comments about your content, and their sentiment & emotion behind them.

Limitations of using Brandwatch

  • Brandwatch focuses strongly only on drawing insights about how your subscribers feel about your YouTube channel and also about what your potential viewers think about your competitors.

For further information on what makes Brandwatch, one of the best YouTube Analytics Reporting Tools available in the market, you can check theofficial website here.

4. Buzzsumo

4 Best YouTube Analytics Reporting Tools (8)

Buzzsumo is one of the most popular reporting analytics tools available in the market that allows you to analyze numerous metrics such as views, upvotes, downvotes, engagement, etc. to determine the top YouTube-based videos for a particular keyword, rank wise. With a holistic idea about the kind of content that resonates with the audience, you can then optimize and refine your content to generate more traffic, boost views and improve your rankings & engagement for your YouTube channel.

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4 Best YouTube Analytics Reporting Tools (9)

With Buzzsumo in place, you can further identify different patterns about how the number of views increases or decrease with a change in the video length for a particular keyword/topic, allowing you to identify the desired video length of your target viewers. Using its advanced search facility powered by a relevance algorithm, you can further zero in on the potential influencers/ famous personalities who can help boost your viewership and conversions.

Limitations of Buzzsumo

  • Using Buzzsumo to carry out an analysis of your competitor-based data can lead to some of your data being available to others who can then use it to analyze their performance.

For further information on what makes Buzzsumo, one of the best YouTube Analytics Reporting Tools available in the market, you can check theofficial website here.


This article introduced you to some of the best YouTube Analytics Reporting Tools available in the market that you can use to perform and refine your YouTube Analytics. It also provides in-depth knowledge about their features, use cases, and pricing. Carrying out an in-depth analysis of your viewers requires you to integrate data from a diverse set of data sources. Integrating such complex data can be challenging and tiresome, especially for a beginner & this is where Hevo saves the day.

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Hevo Data, a No-code Data Pipeline, helps you transfer data from YouTube(among 30+ free sources) or multiple sources in a fully automated and secure manner without having to write the code repeatedly. Hevo, with its strong integration with , allows you to not only export & load data but also transform & enrich your data & make it analysis-ready in a jiff.

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Want to take Hevo for a spin?Sign Up for a 14-day free trialand experience the feature-rich Hevo suite first hand. You can also have a look at our unbeatablepricingthat will help you choose the right plan for your business needs!

Share your experience of working with YouTube Analytics Reporting Tools! Let us know in the comments section below.


Is a 1% click rate good? ›

It's the rate at which your PPC ads are clicked. Basically, it's the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions). As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.

Is 30% click-through rate good? ›

Although there is no exact number to determine what a good click-through rate is, 2% is average for an entire account across all verticals. This means some campaigns inside the account could be performing better and some could be performing worse. Anything higher than 2% is above average.

How can I make 1000 a day? ›

Making a course for various skills, including dance, drawing, cooking, etc., and selling it on platforms like Udemy, Unacademy, Skillshare, Teachable, etc., can help you earn money daily. To put it simply, the more popular your course is, the more money you make.

What are the 4 parts of a report? ›

  • OVERVIEW: The overview is a brief summary which tells the reader quickly what the report is all about. ...
  • BACKGROUND: The background sets the scene for your reader. ...
  • DISCUSSION: The discussion presents your findings. ...
  • CONCLUSION: Conclusions briefly state the major points that can be drawn from the discussion.

What are the 5 parts of a report? ›

Every report should have the following sections:
  • Title page.
  • Table of contents.
  • Executive summary.
  • Introduction.
  • Discussion.
  • Conclusion.
  • Recommendations.
  • References.

Which analytics domain is best? ›

  • Top domains that Big Data analytics helps to transform. Financial services. ...
  • E-commerce. By analyzing logs and previous customer behaviour e-commerce businesses can achieve more targeted and personalized marketing and thus boost sales and performance. ...
  • Aviation. ...
  • Transportation and logistics.
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What are the 4 levels of analytics? ›

4 Key Types of Data Analytics
  • Descriptive Analytics. Descriptive analytics is the simplest type of analytics and the foundation the other types are built on. ...
  • Diagnostic Analytics. Diagnostic analytics addresses the next logical question, “Why did this happen?” ...
  • Predictive Analytics. ...
  • Prescriptive Analytics.
19 Oct 2021

What are the 4 main reports in Google Analytics? ›

While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation summary, traffic from organic search, and conversions.

Which are the 4 broad categories of analytics? ›

There are four primary types of data analytics: descriptive, diagnostic, predictive and prescriptive analytics. Each type has a different goal and a different place in the data analysis process.

What are the 4 KPIs for social media? ›

That being said, there are four main areas your social media KPIs should be focusing on: engagement, reach, leads, and customers.

Are impressions better than views? ›

Views on the other hand are a measure of the number of times your video has been watched. Read our Knowledge Base post to learn what counts as a view. Your impressions will always be greater than your views, as not everyone will click to watch your video. Think it impressions and views as funnels.


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